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BBA(Bachelor of Business Administration) CCSU Code 615

Intake

180

MODE

Regular. Full-time, 3 year, degree course.

Objective

The Bachelor of Business Administration (BBA) is a three years (six semesters) full-time undergraduate degree program which prepares the students for careers in all walks of management endeavor. The rich blend of interdisciplinary and management subjects in BBA Program clearly distinguishes this program from other graduate degrees. The learning environment facilitated in this programs with a mix of case studies, projects, business games, presentations, industry interaction etc. help develop the right attitudes, and soft skills so necessary in competitive business world. The program exposes students to organizational and practical settings through Summer Training and term projects. The potential of the students is nurtured as per their interest for securing placement or pursuing career in a particular sector.

Scope & Career Prospects

While this course provides an overview of business management in a nutshell, after which students take start off as an executive or assistant manager in any of the business organizations, manufacturing companies, export or trading houses, financial concerns, banks, NGOs, PSUs or multinational corporations. In the private sector, promotions are essentially based on student’s efficiency and enterprise, while in the public sector, seniority is the determining factor. Needless to say, the kind of job and salary students offered, to a large extent depends on the reputation of the B-school student has graduated from.

Duration

Three Years ( Six Semesters )

Eligibility Criteria

The candidate must have passed 10+2 examination or equivalent from any recognized Board/University securing minimum 50% (GEN) and 45% (SC/ST) marks in aggregate in the any stream. The candidate is required to pass without any grace in the each of the subject of the subject group.

FRAME WORK OF BBA COURSE

The BBA Course is spread over 3 years, six semesters. Each semester has an appropriate mix of subjects as enlisted in the University Curriculum. We offer additional Value Added Courses and Value Added Specializations for all our students.

BBA FIRST YEAR
SEMESTER ISEMESTER II
Business OrganizationOrganization Behavior
Business MathematicsBusiness Communication
Principles of EconomicsIndian Economy
Book Keeping & Basic AccountingBusiness Statistics
Business LawsBusiness Environment
Fundamentals of ManagementPrinciples of Accounting
Business Ethics 
BBA SECOND YEAR
SEMESTER IIISEMESTER IV
Advertizing ManagementConsumer Behavior
Indian Banking SystemFinancial Management
Human Resource ManagementProduction Management
Marketing ManagementSales Management
Company AccountsResearch Methodology
Company LawOperation Research
BBA THIRD YEAR
SEMESTER VSEMESTER VI
Entrepreneurship and Small Business ManagementInternational Trade
Managerial EconomicsStrategic Management and Business Policy
Cost and Management AccountingVAT and Service Tax
Income Tax Law and AccountsManagement Information System
Industrial LawAuditing
Computer FundamentalsFundamentals of E-Commerce

VALUE ADDED COURSES

Value Added Courses are spread across three years to make every student a better individual, a better professional.

BBA I YearSelf AnalysisDressing & EtiquetteLeadership & TeamworkCreativity & Innovation
BBA II YearHonesty & Work EthicE-mail & Social Media EtiquettePresentation SkillsMS Office Suite
BBA III YearPreparation for InterviewWorkplace EtiquetteNegotiation & Problem SolvingNetworking
Skills

VALUE ADDED SPECIALIZATIONS

Value Added Specializations are offered for students to specialize in an in demand industry sector to improve employability. A student may choose to specialize in one sector by choosing one specialization from the seven specializations offered.

All specializations would have major / minor projects to provide live industry connect and exposure.

VAS 1: Banking & FinanceIntroduction to Banking & Lending ProductsKYC Norms & Loan DocumentationIntroduction to Securities MarketCredit Analysis & Risk Management
VAS 2: Retail ManagementVisual Merchandising ManagementProcessing the Sale of ProductsManaging and Fulfilling Customer NeedsMonitoring & Solving Customer Problems
VAS 3: Digital Marketing & E-CommerceDigital Marketing OverviewSearch Engine OptimizationSocial Media MarketingE-tailing
VAS 4: Human Resource ManagementChanging Role of HRMMaintaining & Enhancing CapabilitiesInduction & Training ProgramsBest Practices in HRM
VAS 5: Data AnalyticsData VisualizationData ManagementData Analytics Social MediaData Analytics
VAS 6: AviationPassenger ReservationSafety and Security ProceduresCheck-In and BoardingHandling Lounge Services and Customer Complaints
VAS 7: HospitalityRoom Reservation and AllotmentAchieving Guest SatisfactionInvoice / BillingInteracting with Superiors and Colleagues

Main Characteristics 

  • Case based practical learning aimed at providing conceptual and in depth knowledge of different subjects.
  • Corporate interface, internships, industry visits to enhance employability quotient of every student.
  • Incubator to help students incubate start-up ideas and take up self-employable business ventures.
  • Practical exposure to real world problem solving through live projects, simulations, and other activities.

OPPORTUNITIES FOR BBA GRADUATES

BBA Graduates get entry level jobs in several industry sectors as mentioned below:

  • Retail business management
  • Selling of banking and financial services
  • Insurance sales
  • Telecom store management
  • Automobile sales
  • E-commerce
  • Finance and accounts executive
  • Sales and marketing executive
  • Jobs in start-ups and MSMEs
  • Jobs in E-commerce, Retail, Data Analytics, Aviation, Hospitality